How to Update to GA4: Easy 4-Step Set Up Guide

Have you made the update to Google Analytics 4 (GA4) yet? 

If not, it’s time to move it out of the “there’s still time” basket – seriously – especially for ecommerce websites and businesses. 

This is one of the low effort, big impact tasks that your future self will thank you for!

Here’s a breakdown of why it matters – and a step-by-step guide to help you migrate to GA4 easily and tick it off your list before the longstanding version of Analytics goes away. 

Marketing Playbook: Using Customer Loyalty and Rewards Programs to Grow Your Revenue

Customer loyalty programs are powerful marketing tools that can transform your ecommerce business by building strong customer relationships, increasing repeat purchases, and driving growth. 

According to Gartner, 1 in 3 businesses without a loyalty program today will establish one by 2027 to shore up first-party data collection and retain high-priority customers. 

What is a Customer Loyalty Program?

A customer loyalty program is a marketing strategy designed to encourage customers to make repeat purchases, engage with your brand,

How to Use Customer Segmentation to Grow Sales: Key Benefits & Examples

There’s a big opportunity waiting in your business data that you may not have fully uncovered yet. It’s simple to do, and it’s an incredibly powerful marketing tool. It’s customer segmentation.

What is Customer Segmentation?

Customer segmentation, sometimes referred to as market segmentation or consumer segmentation, is the practice of dividing your customers into smaller groups based on shared characteristics. 

These characteristics can encompass a wide range of factors, such as age, gender, location,

9 Proven Email Tips & Tools to Increase Leads, Sales & Loyalty in 2023

Email hasn’t been the coolest marketing channel for a long time now – yet it’s still the trusty workhorse that 81% of small businesses rely on to drive more leads and sales, and increase customer loyalty.  

Want a few reasons to rekindle your affection for email marketing? 

Email marketing has consistently shown high return on investment (ROI) rates compared to other marketing channels. In fact, today the average ROI for email marketing is $36-40 USD for every $1 spent. 

5 Quick Ways to Sell More With New AI Tools

By now you’ve heard the buzz around AI tools like ChatGPT, but you’re probably unclear about what they actually do, how to use them – or if you should even care right now?

Don’t worry, here’s your quick-read guide to five great ways to sell more now with AI tools. 

Note: While there are dozens of tools already available, and more arriving daily, this isn’t meant to be an exhaustive list. 

As a small business leader,

Save More Money on Shipping in 2023: 6 Strategies to Get Started

In 2023, cost-effective shipping strategies will be more important than ever. 

From selecting the right couriers to product packaging options, small businesses need to adopt a smart shipping plan that fits their growing needs – while holding the line on costs.

With the right strategy in place, you can reduce costs, increase efficiency, and ensure your customers’ satisfaction. 

Here are six areas to start with, to level up your small business courier and shipping processes this year.

Top 10 Holiday Season Shipping FAQs for 2022

If your holiday marketing campaigns were a big hit, your elves have been shipping like crazy in recent days. 

They’ve probably run into a few questions for the reindeer, too. 

That’s why we’ve rounded up 10 of the most common shipping questions our merry customer support team gets over the silly season – so you can focus on sales and delighting your customers. 

10 FAQs for Holiday Season Shipping

Like Black Friday discounts, these questions have been popping up a lot lately ….

Ecommerce Holiday Playbook: How To Grow Your Sales & Traffic In 2022 (Part 3)

Last-Minute Marketing Tips & Examples to Boost Your Holiday Sales

The 2022 holiday season is officially in full swing: Aside from ClickFrenzy, we’ve already seen Pre-Black Friday promos. 

In parts 1-2 of our Ecommerce Holiday Playbook, we offered proven tips on how to optimise your homepage and how to optimise your product pages, cart and checkout flows.

Now that it’s crunch time, part 3 here is all about powerful last-minute marketing tips and examples you can squeeze into your campaigns to boost your holiday sales.   

Ecommerce Holiday Playbook: How To Grow Your Sales & Traffic In 2022 (Part 2)

There are plenty of ways to optimise your website for the holiday season, but now that we’re in those frenzied final weeks, we need quick wins that will drive major gains. 

That’s why part 1 of our Ecommerce Holiday Playbook focused on homepage optimisation. 

Here in part 2, we’ll dig into high-impact tactics and changes you can apply to your product pages, cart pages and checkout flows to increase sales conversions. 

Time is running out, so let’s get right to optimising these key areas …  

Ecommerce Holiday Playbook: How to Grow Your Sales & Traffic in 2022

Here we are again, at the starting line of the holiday season – how ready is your website? 

You’ve likely been busy with a million things this year, but searches for “christmas gift ideas” start spiking in October. Now’s the time to optimise your site for the shopping surge. 

No dramas: Our ecommerce holiday sales playbook is here to help you blast through the priority items – and set new online sales records – this silly season.