5 things every small ecommerce business should track with Google Analytics

Is Google Analytics data a mystery to you?
If you’ve never heard of users, sessions, or bounce rates, you need to stick around.
And if you don’t have Google Analytics installed on your website, you really need to take ten and read this.
Google Analytics is daunting if you’ve never used it before.
Don’t let the numbers and data intimidate you.
Google Analytics is a goldmine for small online stores, you just need to sort the useless data from the business-changing gold.

3 small ecommerce businesses and their shipping strategies

Everyone understands the fear of starting a new business.
The cost outlay, the risk, the gnawing fear in the pit of your stomach at the idea of going out on your own.
It’s a brave step, venturing into the world of owning an ecommerce business.
We like to see ecommerce businesses thrive, so we’ve talked to three ecommerce businesses and gotten the low-down on their shipping strategies.
These ecommerce masters have businesses of different sizes, and all have a different shipping strategy.

Pros and cons of starting a small ecommerce business

There’s a common theme amongst ecommerce entrepreneurs. The nine to five was getting them down, they knew they could have a better life, so they jumped head first into the world of ecommerce.
If you’re sitting at your desk at 3pm on a Wednesday wishing there was something more than working for ‘the man’ – maybe running your own ecommerce store is the answer.
We’ll run you through the pros and cons of starting your own ecommerce business –

Tips to improve your ecommerce cyber security

Ecommerce cyber security is the most important thing you can do for your business.
Not having the correct security strategy is like leaving your shop open overnight in a busy city. Someone will try and break in, and if you don’t have the correct ecommerce security measures in place you risk losing thousands of your hard earned dollars.
You can go broke overnight.
Your livelihood can be ruined in the blink of an eye.
You can’t risk it.

The podcasts every small ecommerce business should watch

Every ecommerce entrepreneur understands the value in learning.
You know it’s important to take ten and expand your knowledge – after all, without doing a bit of learning, you wouldn’t have ended up living the dream in your ecommerce business.
We’ve got a couple of super handy ecommerce podcasts to help sharpen your ecommerce mind and grow your online business. Bookmark this page and come back whenever you’re in need of some ecommerce podcast inspiration.
FYI –

How to estimate shipping costs for your ecommerce store

It’s an age-old question for ecommerce store owners.
How do you walk the tightrope between making a profit and making a sale?
On the one hand you need those sweet dollars.
On the other, you need customers who come back to your store, and it’s well known that shipping costs do matter to customers.
Estimating shipping costs can be a painful experience.
Calculators, coffee, and brain cells are flying all over the place.
Luckily for you,

AfterPay vs. ZipPay – the pros and cons for an ecommerce store

Layby has been around in bricks and mortar stores for ages.
It was a staple for many people who wanted to buy things and pay it off over a period of time.
A similar option has now sprung up for the ecommerce industry. Except they can receive their packages before paying for them.
And ecommerce shoppers are loving the feature.
It’s a bit like offering free shipping. The perception of getting something for free appeals to consumers.

5 things you need to know to grow your online store

Sure fire strategies to grow your online store

If you’ve been reading our blog for a while you’ll know we like to branch out and talk about other things than just shipping.
Don’t get us wrong, it’s our number one passion to offer shipping and freight services to people all over Australia.
But sometimes you want to learn a bit more than tips for shipping heavy items.
We’re big fans of learning from others’ successes,

Who are the best couriers to use with eBay in Australia?

We’ve said it before, and we’ll say it again – there is no ‘one-size-fits-all’ approach when it comes to couriers.
Some couriers are perfect for sending large packages, some can get your package to its destination quicker than Flash, and some offer unrivalled customer service.
At the end of the day, every courier can ship your products.
It’s often an arduous process, picking the courier of your choice.
Especially when shipping is about as important in the sales process as having the right ecommerce platform.

How to add a shipping calculator to your Australian eBay listing

Buying on eBay is like going to the farmer’s markets – there are a million treasures to find, and you’re spoilt for choice.
Selling on eBay is much the same, only slightly different – you’re competing against the other ‘farmers’ for your customers hard earned dollars.
And you know every dollar counts in competition.
There’s a simple way to beat the competition – competitive postage prices.
In one of our previous articles – four different ways to set eBay postage costs to save money,